MED-Routes : A Scalable Model for Sustainable Tourism in the Mediterranean

Tree growing by sea against clear blue sky

MED-Routes Project successfully concludes

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After 27 months of implementation across 7 Mediterranean countries, the MED-Routes project has successfully concluded, delivering a high-impact, transferable model for sustainable cultural tourism aligned with EU priorities on green transition, resilience and territorial cohesion.

The project mobilised over 1,000 stakeholders through 21 events and 6 participatory laboratories, demonstrating strong capacity for multi-level engagement, co-creation and policy dialogue. A key achievement is the development of 8 eco-itineraries across 4 Cultural Routes of the Council of Europe, showcasing how cultural heritage can drive low-impact, community-based tourism and local economic development.

Beyond pilot actions, MED-Routes delivered concrete, policy-relevant outputs, including a transnational strategy, action plans integrated into partners’ operational frameworks, and a replicable methodology for eco-itinerary development. Its visibility at European level, notably within the Cultural Routes programme, reinforces its contribution to policy uptake and cross-territorial cooperation.

The project directly supported the objectives of INSULEUR, by strengthening sustainable, innovation-driven tourism value chains, and by promoting coordinated approaches to territorial development. It leaves behind a strong set of operational and transferable methodologies, resources and tools ready for replication ensuring long-term impact beyond the project lifetime:

📰 Final Newsletter (results & key outputs):

https://med-routes.interreg-euro-med.eu/wp-content/uploads/sites/45/med-routes-newsletter_en.pdf

🎥 Discover the 8 eco-itineraries:

These tools provide ready-to-use solutions for regions, cultural routes and tourism stakeholders, supporting the replication and scaling-up of sustainable tourism models across Europe. INSULEUR will continue to promote and capitalise on these results, contributing to the uptake of MED-Routes outputs within the broader INSULEUR ecosystem.

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